About Us
Crush It! is a dynamic health and fitness company founded by world champion drug-free bodybuilders Doug and Stephanie Miller. With over two decades of industry experience, they are dedicated to promoting the "Crush It Lifestyle," emphasizing fitness, nutrition, and proper supplementation. Based in Statesville, North Carolina, Crush It! oversees several successful brands, including Core Nutritionals, 'Merica Labz, Unmatched Supps, and Myoblox.​
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In addition to their supplement lines, Doug and Stephanie own The Nutrition Corners, a chain of retail stores across Virginia and North Carolina, and operate the Crush It! Coliseum gyms in Statesville and Mooresville, North Carolina. These modern fitness facilities reflect their commitment to fostering a community centered around health and wellness.
At Crush It!, the mission is to empower individuals to achieve their fitness aspirations through high-quality products, expert guidance, and an unwavering dedication to excellence.
Our Brands
Core Nutritionals offers a comprehensive range of supplements designed to support various fitness goals. 'Merica Labz provides products that combine performance with a fun, patriotic flair. Unmatched Supps, a collaboration between Doug Miller and Kris Gethin, bridges the gap between hardcore bodybuilding and health-span, offering naturally flavored, sweetened, and healthy-colored supplements. Myoblox specializes in unique formulations aimed at enhancing performance and overall well-being for the younger generations.